WayCool to invest $40 mn in its tech platform Censa over 3 yrs
Tech platform that powers WayCool Foods has announced branching out as Censa to play a key role in global food ecosystem. The parent company WayCool Foods will invest $20-40 million towards the expansion journey of Censa in the next three years, the company officials said.
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Visakhapatnam: Tech platform that powers WayCool Foods has announced branching out as Censa to play a key role in global food ecosystem. The parent company WayCool Foods will invest $20-40 million towards the expansion journey of Censa in the next three years, the company officials said.
Censa offers a comprehensive technology stack in the food ecosystem. With a 200-member tech team, it wishes to offer technology products as customisable software as a service (or SaaS) solutions across six verticals, which cover the complete food and agri-supply chain: farm, processing, distribution, retailer, consumer and finance.
These solutions seek to address every problem statement in the supply chain, ranging from crop health protection, disease detection and management, real-time mandi price, food processing, demand-supply matching, logistics management, last-mile optimisation, finance management, customer deliveries, inventory management, purchase insights, digital lending, and much more.
Karthik Jayaraman, Co-founder and MD, WayCool Foods said: "We have been continually working towards building an efficient and responsive supply chain that handles sensitive and perishable products. Some of the technology has reached a stage of maturity where the same can be independently used by other operators in the global food supply chain, to their benefit. Censa has been carved out to make a focussed effort towards this."
